Bradesco is the world's 12th most valuable brand
Banco Bradesco (NYSE: BBD; Latibex: XBBDC and BOVESPA: BBDC3, BBDC4) announces that, according to a survey undertaken by the international consulting firm Brand Finance, the world's leader in the brand evaluation segment, the value of Bradesco's brand closed 2008 at US$7.698 billion, US$3.6 billion more than in the last year. As a result, it climbed 30 positions in the global ranking, reaching the 12th place, which underlines its status as the most valuable brand in Latin America's banking sector.
The survey was published in the special edition of The Banker's magazine, Top 500 Global Financial Brands 2009.
In this year's edition, Brand Finance/The Banker rankings also divided banks into activity sectors. In the retail segment, Bradesco was considered the world's 5th most valuable brand.
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